Facebook ads for estate agents

Facebook ads for estate agents, without the evening in Ads Manager.

Pick a listing, your valuation tool or a local report. Market Trak writes the ad, sets the local area and builds the enquiry form, and every enquiry lands in your leads. You set the budget and Facebook bills your own ad account. The Ad Launcher is part of the Ultimate plan.

I also really like the Ad Launcher, as I have always struggled with the time it takes to do Facebook ads. Not any more.
Sharon Carter, Strategy and Growth Director, NestFlex
Why agents give up on Facebook ads

The ad was never the hard part.

It is nine o’clock on Tuesday night and the new listing went live this afternoon. You open Ads Manager to promote it, and forty minutes later you are still choosing an objective, working through the rules for property ads and writing the copy. So you press Boost instead, and the enquiries that do come in sit in a Facebook inbox until Thursday.

Market Trak takes the setup off you. You choose what to advertise and the budget, check the ad, and launch it. The enquiries come straight to your leads list, and you are emailed as each one arrives.

Three kinds of ad

Three ads, three different people.

For buyers, and the sellers among them

Property ads

Pick a listing from your feed or paste its link, then choose the angle (just listed, open house or price reduced) and the photo. Add up to two questions to the enquiry form, such as “Do you have a property to sell?”, and the Selling filter in your leads shows you which buyers have a home to sell first.

For homeowners in your patch

Valuation ads

Send homeowners in a postcode area you choose to your instant valuation tool. The picture and the copy arrive ready made; you pick the area and the budget.

For people watching the market

Market report ads

Give away one of your local market reports. Readers leave their details on a Facebook form, or go straight to the report when its own sign-up is switched on.

How it works

From listing to live ad in four steps.

  1. 1

    Connect your ad account once

    Your own Meta ad account, with your own payment method. That is where the ad runs and where Facebook bills you.

  2. 2

    Pick what to advertise

    A listing, your valuation tool or a report. Market Trak writes the ad, supplies the picture and sets the local area. Change anything you like before it goes live.

  3. 3

    Set a budget and launch

    A daily budget from a few pounds a day. Pause, change the budget, extend or end the ad whenever you like, and see how each one is doing in the Reports tab.

  4. 4

    Call every lead

    Every enquiry lands in your leads as it happens, tagged to the ad, and you are emailed so you can ring while they are still interested.

Want the detail on the tool itself? See the Ad Launcher

Your money, your account

You stay in control of every pound.

Your ads run on your own Meta ad account and Facebook bills you directly. Market Trak never charges, holds or touches your ad budget. You set a daily budget, and you can pause, change or end any ad whenever you like.

Ads bring people in; what happens next decides whether they become instructions. Every paid plan includes the instant valuation tool, local reports and email follow-up, and our page on lead generation for estate agents shows how those fit together. Plans and prices are on our pricing page.

Where the Ad Launcher came from

Built from the campaigns we used to run for agents.

Before the Ad Launcher, our team at EAanalytics ran Facebook campaigns for estate agents as an agency. The best one sent homeowners to an instant valuation tool and brought in 421 leads at £1.05 each. That was one campaign in one area, so read it as what a strong offer can do rather than a promise. Individual results vary.

The Ad Launcher is that kind of campaign, built so you can launch it yourself without us.

Common questions

What agents ask us about Facebook ads.

Yes, when the ad offers something people in your area want and someone rings the enquiries quickly. A valuation, a local market report or a property worth a look all give people a reason to leave their details. Campaigns that disappoint usually fall down on the second part: leads nobody rings until days later.

Put your next listing
in front of your patch.

Start free with the valuation tool, reports and posts, then move to Ultimate when you are ready to run ads.

Free to start No card required