Market Trak is lead generation for estate agents built around that question. An instant valuation tool on your own link, posts about your patch every week that send homeowners to it, and every lead followed up until they are ready to sell.
More than 150 homeowners have asked Belmont Property’s instant valuation tool what their home is worth since April 2026.
A homeowner fills in a valuation form on Sunday evening. The email goes to an inbox nobody checks at the weekend, and someone rings on Tuesday. By then they have filled in two other forms, and one of those agents called on Sunday night.
Lead generation that works does three jobs. It offers something homeowners actually want. It puts that in front of the homeowners in your patch, again and again. And it catches every lead that comes back, including the ones who will not sell for a year. When lead generation disappoints, one of the three is usually missing.
Market Trak does all three, in one place.
Your instant valuation tool, under your name. A homeowner enters their address, leaves their name, email and phone number, and gets a figure built on real local sale data.
You get a vendor lead with an address attached, at the moment they were curious enough to ask. Local market reports for any postcode work the same way: the numbers open once they leave their details.
Think of Facebook as a giant pool full of homeowners, with every agent in town stood at the edge of it, shouting. Your job is to lift the ones in your patch out of that pool and into yours.
Market Trak gives you a week of posts about your patch, written from local property market data and scheduled to Facebook and Instagram, with posts that send people to your valuation tool and your reports. On the Ultimate plan you can put an ad behind any of it.
Each lead lands in one list the moment it arrives, tagged with where it came from, and you are emailed so someone can ring it the same day.
The ones who are not ready yet get a local market update from you every month. When they are ready, you are the estate agent they already know.
Market Trak has given us a much better way to use local market data in our day-to-day marketing and lead generation.
Start with your postcode. Market Trak builds a week of posts about your patch from local property market data, in your branding. Change anything you like, then schedule them to Facebook and Instagram.
Put your valuation tool where homeowners will find it. It has its own link: add it to your website, the link in your bio and your email signature.
Ring what comes in. Every homeowner who asks what their home is worth lands in your leads, and you get an email the moment they do.
By the end of the week you have a valuation tool on your own link, a week of posts going out about your patch, and a leads list that catches every enquiry. Want ads on top? That is our Facebook ads for estate agents page.
From 2014, our team at EAanalytics ran lead generation for estate agents as an agency: the ads, the valuation pages and the follow-up, built one agency at a time. These results come from that agency work, and they are why Market Trak works the way it does.
Facebook and Google ads, a website built around valuations, and follow-up by SMS and video message.
Read the full storyA new website, ads and an email journey, in an area where they were brand new.
Read the full storyFacebook ads sending homeowners to an instant valuation tool. One campaign in one area.
Read the full storyIndividual results vary.
Start free, set up your valuation tool, approve your first week of posts and see where your leads come from.