Straight answers for UK estate agents.

One question per guide, answered in the first two lines, with every figure sourced.

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  How fast should an estate agent ring a new valuation lead?

  Within the hour, and the same day at the latest. Why the first hour matters, what to say on the first call and how to cover evenings and weekends.

  Read the guide
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  What goes in a local market update that homeowners actually read?

  One local finding, what it means for a homeowner, what you saw yourself this week and one question back. How to write a market update people read.

  Read the guide
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  How much should an estate agent spend on Facebook ads?

  Start at £5 to £10 a day on one offer in one area, judge it on valuations booked, then spend more only on the ads that bring vendors in.

  Read the guide
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  What should an estate agent post on social media each week?

  At least five or six posts a week for a UK estate agent: a local market update, properties with a story, a valuation post and one about your patch.

  Read the guide