Just listed and just sold posts that do more than show a house
A good just listed or just sold post tells people what the photos can’t: who the home suits, what it’s like to live in, how quickly it went. Most of the people scrolling past aren’t buyers. They’re homeowners nearby, and your property posts are how they find out you sell homes like theirs.
Who’s actually reading your property posts
It’s nine on a Sunday night. Someone three streets from your office is lying on the sofa, scrolling, and your post about the semi on Beech Road comes up. They’re not looking to buy it. They’ve got a house. But they stop, because it’s their road, near enough, and they want to know what it’s on for.
That’s your real audience. Buyers have the portals. The neighbours have you. And many homeowners choose their agent long before they sell, so what they see from you now counts later.
Zoopla had YouGov ask 1,006 people who’d sold a home in the last five years what mattered most when they picked an agent, and published the results in August 2025. The top answer, from 20%, was an agent with a good local presence who was selling other homes in the area. Only 8% of the agents Zoopla surveyed thought that would come first. Nearly half the homeowners, 49%, said they’d get three agents round before choosing. Your property posts are how you get on that list of three.
Just listed: lead with what the photos can’t show
Most just listed posts read like the portal advert squashed into a caption. Three bed semi, garage, close to amenities, call to view. Nobody stops for that, and nobody remembers who posted it.
Start instead with the thing a buyer would say on the way home. The garden gets the sun till eight. It’s a six-minute walk to the station. The kitchen extension is bigger than the photos make it look. Then say who it suits, a first home or a family that’s run out of bedrooms, so the right people keep reading.
- One opening line about living there, not about the bedroom count.
- Who the home suits, in plain words.
- The price and the area, because people will ask in the comments if you leave them out.
- One clear next step: book a viewing, or message you for the details.
Only write what you know is true. If you haven’t checked the walk to the station, don’t put a number on it.
Under offer and sold: say how it happened
These are the posts a homeowner thinking of selling actually cares about. A picture of a house with SOLD across it tells them very little, though. What they want to know is how it went, because they’re quietly wondering how it would go for them.
So tell the story in a line or two. Under offer after the first weekend of viewings. Sold after one open house, to a couple who’d been looking in the area for months. Back on the market after a chain fell through, and under offer again a fortnight later. That last one’s worth posting too. It shows you stuck with it.
Ask your vendor before you share the price or any detail of the sale, and never say anything about the buyer. Sale prices in England and Wales do become public anyway: HM Land Registry puts them in its Price Paid Data, released every month. That comes later, though, and until then it’s your vendor’s call.
Give one home a whole run of posts
One home can carry you for a week or more if each post has a different job. Just listed. A detail post about the garden or the kitchen. The open house. Under offer. Sold. Use a different photo each time and a different reason to stop, and the same house won’t feel like the same post.
Spread them out rather than firing them off on one afternoon. And mix them in with your other posts, the market update and your patch, so your feed isn’t just a list of stock. There’s more on what a full week looks like in our guide to what an estate agent should post on social media each week.
This is the job Property Pack does. Pick a property, choose the occasion (just listed, open house, under offer, sold and a few more), and you get six posts with your logo, the price and the status on the pictures. The captions are written from your own listing description, so nothing gets made up, and the posts go out one a day.
End every sold post with an invitation
A sold post is the best moment you’ll get to ask the neighbours a question. They’ve just seen a home like theirs sell. Some of them are wondering, right then, what theirs would go for.
So ask. Something like: “Live nearby and wondering what yours might fetch? Find out in a couple of minutes.” Then link to your instant valuation tool, which gives them a figure without having to ring anyone, and gives you their details so you can follow up. Keep it to one line. The post has already done the selling.
Do that on every sold post, every time, and your property posts start bringing in vendors as well as buyers. We go through the rest of the approach, from the valuation tool to following up every lead, on our lead generation for estate agents page.
